Affiliate Disclosure — The Boarding Pass Club
Affiliate Disclosure
Effective date: 1 May 2026 · Last updated: 21 May 2026
The Boarding Pass Club is an independent UK travel-deals and event-discovery publication. We keep the site free for readers by earning small commissions through affiliate partnerships with travel and event brands. This page sets out exactly how that works and which networks we participate in — so you can make an informed choice every time you click an outbound link.
What is an affiliate link?
An affiliate link is a tracked URL that lets a merchant attribute a sale or sign-up back to the site that referred you. When you click an affiliate link on The Boarding Pass Club and complete a purchase or booking, the merchant pays us a small commission. You never pay more. The price you see is the same price you'd see by typing the URL into your browser directly.
How we disclose affiliate content
We follow UK Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) guidance on affiliate marketing:
- Pages and posts that contain affiliate links carry a
#ador "sponsored" disclosure near the top. - Individual affiliate links use the
rel="sponsored"attribute, which is the search-engine-friendly way to flag them. - Banner placements, comparison tables and call-to-action buttons that link to affiliate destinations are visually distinct from editorial content.
- Where we accept a paid placement that goes beyond standard affiliate commission (sponsored post, paid hero placement), we add an explicit "Sponsored" label and a one-line disclosure about the commercial relationship.
Our editorial policy
We only recommend products and services we'd use ourselves, or that have a clear, fair value proposition for the audience. Specifically:
- Affiliate revenue never influences which deals we cover. We cover the best UK travel deals and event weekends we can find — affiliate or not.
- Where multiple booking options exist (e.g. Ascot tickets), we present the official source first and our affiliate partner as a clearly-labelled alternative.
- We don't accept hidden link insertions, link sales or "guest post" placements that pretend to be editorial.
- We mark sponsored content explicitly. We don't bury commercial relationships in small print.
Affiliate networks and direct partners we use
We work with the following affiliate networks and direct merchant programmes. Each link below opens the relevant network's own privacy and consumer information page:
- CJ Affiliate (Commission Junction) — global network
- Awin — global network (application pending)
- Impact.com — global network
- Travelpayouts — travel-focused wrapper (Booking.com, Aviasales, Klook, Airalo, Kiwitaxi)
- GetYourGuide Partners — tours, attractions, activities
- Tiqets Affiliates — museum and attraction tickets
- Skiddle Affiliate — UK events
- AirHelp Partner Program — flight compensation
- Capital on Tap — direct business-card referral
- Revolut Business — direct B2B referral
- Staysure — direct travel-insurance partner
We may add or remove partners at any time without notice. This page is the canonical source of truth for the networks we work with — if you see an affiliate link that doesn't appear to fit any of the networks above, please email us so we can investigate.
What data affiliates can see when you click
When you click an affiliate link, the destination merchant and the affiliate network may set a first- or third-party cookie that includes our publisher ID (so they can pay us). They may also record:
- The page you clicked from
- Your approximate location (country/city from IP)
- Your device type and browser
- The product, room, ticket or service you ultimately bought
They do not receive any personal data we hold about you (we don't share subscriber emails, names or any identifying information with affiliate partners). For details on what each network collects, see their linked privacy policies above. For our own data practices, see our Privacy Policy.
Opting out of affiliate tracking
You can opt out of affiliate tracking by:
- Declining non-essential cookies on our cookie banner (this blocks affiliate attribution cookies)
- Configuring your browser to block third-party cookies
- Browsing in private/incognito mode
- Using browser-level tracker blockers (uBlock Origin, Privacy Badger, Brave Shields)
You'll still see the same content. We'll just earn nothing on the visit — which is fine, that's your call to make.
Questions or concerns?
Email us at hello@theboardingpassclub.com and we'll respond within 5 working days. If you believe an affiliate relationship has been inadequately disclosed on a specific page, please send the URL and we'll review and correct it.
Related
See also: Privacy Policy · Cookie Policy · Terms of Use